Our Vision
Discover Value in Experience,
Enrich Everyday Life through Value
In "Sooldamhwa(술담화)", “sool(술)” means alcoholic beverage, and “damhwa(담화)” means conversation with with loved ones. We hope to create precious memories through the conversations with liquor. And we believe these memories will make our everyday lives even richer.
Our Mission
1. Globalizing Sool(Korean Alcohol)
In Korea, there is a wide variety of delicious alcoholic beverages as diverse as Korean cuisine.
We dream of a future where these charming Korean sools are introduced to the world, allowing people everywhere to pair and enjoy them with a variety of dishes
2. Providing Sool That Matches Individual Preferences and Situations
There are so many different tastes in the world, and we face various situations where alcoholic beverage is needed.
We hope to recommend sools that suit each individual's taste and the occasion, so everyone can have the happiest drinking experience,
3. Establishing a Healthy Drinking Culture
Excessive drinking always leads to problems.
We focus on the quality and the story behind the drink, rather than the quantity, and aim to lead a healthy drinking culture.
Our History
2023
May. Selected for Forbes Under 30 in the Arts(Art&Style, Food&Drink) category
2022
Mar. Acquired export and wholesale licenses
Nov. Production and sale of "Makurt"
2021
Aug. Achieved 10,000 subscribers
Oct. Secured 3 billion KRW in Series A funding
2020
Jun. Establishment of our own brewery and acquisition of a traditional liquor (local specialty liquor) production license.
Dec. Production and sale of the first private brand product, Damhwa Takju.
2019
Jan. Launched Korea first Korean sool subscription service
Oct. Launched Korean sool e_commerce store
2018
Aug. Establishment Damhwa Company